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Beyond ROI: UCD as a catalyst for organizational change
UPA 2007
Results from the workshop

A report presented to BayCHI, July 2007.
In this highly interactive workshop, we explored how User Centered Design is often a catalyst for wider organizational change. Drawing on our shared experiences and contemporary theories of organizational change, participants explored how a richer understanding of change can help usability professionals create more sustainable user-centric organizations.

Presenters

The workshop presenters are professionals with extensive experience in usability and user-centered design (UCD), organizational communication, qualitative research, management, leadership, and organizational change.

Together and separately, we have worked with many public agencies and private companies to help improve both products and processes. Our clients include AT&T Wireless, the Bill & Melinda Gates Foundation, Cisco Systems, the Department of Agriculture-Food and Nutrition Service, the Federal Reserve, the Federal Trade Commission, Getty Images, HomeGrocer.com, the Internal Revenue Service, the Securities and Exchange Commission, the U.S. Navy, Washington Labor and Industries, and the Washington Department of Licensing.

Across the array of our expertise and clients, we find a commonality in the work we do: organizational change. We often find that our interventions in organizations, often through usability and user-centered design, are inherently change efforts. These changes are brought about or uncovered in the course of UCD efforts, and we have found that our work can bring about new and unexpected opportunities in the organizations we serve.

The presenters' combined expertise in usability, UCD, communication, and organizational change will provide an in-depth look into both the complexities and opportunities that emerge when working within organizations to make them more user-centric.
In addition to being practitioners, the workshop presenters also come from a diverse set of educational backgrounds, with advanced degrees in technical communication, organizational communication, leadership, social science, and rhetorical theory. Many of the presenters teach undergraduate and graduate level courses in User Centered Design, Technical Communication, and Organizational Communication at major universities.